Dekoh vs Apollo: Marketing strategy?

What is Dekoh?

Directly from Dekoh website:-

Pramati announces Dekoh, a new desktop platform for applications that can deliver integrated experience of web and desktop

I know the company (Pramati Technologies) for some time (through some ex-colleagues at Adobe who came from this company in 2004).

I know these guys have been doing good in Java/J2EE community and contributing in some of the specifications. I respect them for that.

Lately, some of the posts (listed below), from Dekoh guys, sounds like a marketing strategy, where they are trying to get popular by using words like "Adobe", "Apollo", "Flash"? 

Some of their posts:-