Thoughts: Open Standards and Technology for Movie Rental Business

I have been thinking about open-standards for movie-rental business. I searched to find about such standards but I couldn't locate. Do you know of any?

Basically, a set of specifications/protocols which can be implemented by different players in movie-rental chain. Players include studios, distributor, application-developers, portals, et. al.

Rough thoughts:

This would solve many problems (billing, stats, etc.), however, there would be concerns:
  • someone (end-user, third-party developer) might try to cache/save streams as file and distribute
  • and other concerns?
Once we have specifications and protocols in place - a stack using open-source technologies can be built as template, and made available so that everyone in chain can use/customize it to build their part.
I wanted to talk about it on twitter but 140 chars were too short to express my thoughts. Anyway, it's good to have a blog post in place.
Please share your views.