Kevin Lynch

• Engaging People Across Mediums
  • Wide Reach
    • 750,000,000 PCs
    • 200,000,000 devices
• RIA Technology Trends
  • Cross-phone/device
  • cross-platform
• Offerings
  • Designer/developer tools
  • Clients
  • Servers
  • Applications
• Apollo
  • RIA in the browser
  • "Betting on the web"
  • Browser is for documents, not applications
  • More functionality than you get in a browser
  • Modular runtime
    • Multiple versions installed side by side
• Apollo Application Stack
  • SWF
    • Flex
    • ActionScript
    • XML
    • Video
    • Audio
  • HTML
    • JavaScript
    • CSS
    • XML
    • SWF
  • Apollo Runtime/APIs
  • On Mac, Windows, Linux
• Apollo Capabilities
  • Local File Access
  • Online/offline detection
  • Drag and drop
  • Clipboard
  • Background Processing
    • Threads
    • Synchronization
    • Event-based model
    • Processing offload
  • Multiple Window Support
  • Custom window chrome
  • Flex data services & synchronization
  • Application domains
  • Peer to peer applications
  • Efficiency
  • Debugging
  • Spry framework for connecting to data
    • data binding
  • Declarative programming model comparable to XAML
  • Tools
    • Flex Builder 2
      • Built on Eclipse
      • Debugger
      • All new
  • No native code
  • UI design frameworks
    • menus
    • scrollbars
    • Navigation
    • skinnable
    • Room for experimentation
      • Perhaps bumpy
      • Innovation
      • Greatness
      • More community involvement
    • Flexible text layout
• Examples
  • Application installation
  • eBay Desktop
    • For frequent users
    • Desktop App
    • Right-click View Source
      • Script
      • MXML for UI
      • Can be disabled
    • Desktop Icon
    • Searching
    • Uses eBay APIs
    • Sorting
    • Watchlist
    • Drag and drop
    • Bidding
    • Notifications
    • Selling
      • Camera integration
    • Offlline mode
  • Word processor
    • Built by Virtual Ubiquity
  • Embedded HTML
    • All Flash effects apply to HTML
      • Scale
      • Rotate
      • Blur
      • Perspective
• Timeline
  • 2007 H1
    • 2007 H1 - Public Labs Release
    • Apollo Camp in early 2007
    • Creative Suite 3
      • Biggest engineering effort ever at Adobe
      • All applications revised and integrated
  • 2007 H2
    • Apollo 1.0
    • 5-9 MB download
    • Ready for mainstream deployment
    • Flex "Moxie"
    • "Philo" 1.0
      • Video application
      • Watch video feeds
    • Flash Media Server
      • Improved video quality
      • Other stuff
  • 2008
    • Broad client distribution
      • Generate interest
      • Pull / Partners
    • 3rd Party Apps innovating and deploying
    • Continue to learn and innovate
    • Iterate on runtime
• Revenue Model
  • Clients are free
  • Adobe sells tools
  • Adobe sells servers
  • Adobe sells applications
  • $100M venture investment program to get ecosystem going